What is 7 Lotto?
7 Lotto is the best online platform for lottery seller and buyer in Thailand.
We wanted to reduce user barriers to entry. Given the nature of the lottery in Bangkok, sellers are sales on the street and the shop but we want to let them know how easy to sell in the application instead.
Using good design and UX, we wanted to shift perceptions associated with lottery and it’s users. Lottery use is associated with messy design, and we create a simple design and navigation pattern that would appeal to a seller and buyer, the design still keep the strong color (red and yellow) is to make the perception of the luck and joy.
Now I will go through the process of how we discovered the problem, the main takeaways from the process we used to frame and how we segmented our ideas and solutions to the problem. We have devided the user into Buyer and Seller because they both have the different problem statement so that we can focuses on user needs, expectations, and goals.