Role:
Senior Product Designer
Pomelo Mobile App — Omnichannel iOS & Android Experience
Tools
Figma — Native app UI design, mobile component system, and layout grids
Figma Motion — Micro-interactions, gesture prototyping, and PDP animations
Design Direction
Thumb-Driven Accessibility
Instant Visual Feedback
High-Conversion PDP
Key Outcomes
+441% increase in order conversions upon launch.
45% reduction in discount costs through optimized promo hierarchy.
Inspiration Inspired by global fast-fashion apps and native mobile retail patterns. The objective was to create an engaging, low-friction mobile experience serving fashion consumers across 5 countries in Southeast Asia.
Process
App Architecture & UX
Design-to-Dev Handoff
