Pomelo Fashion — Omnichannel E-Commerce Web

Customer Reach:
Operates in more than 50 countries with close to 2 million total customers.

Platforms:
Android, and iOS mobile apps.

Tools
Figma · Figma Motion

Design Direction

• Editorial Web Layout: High-impact campaign heroes and clean typography prioritizing vibrant trend imagery.

• Scannable Catalog: High-density product grids with instant filters, quick-view overlays, and promo badges.

• Desktop-to-Mobile Responsive: Fluid layout breakpoints ensuring a seamless web experience across desktop and mobile browsers.

Process

• Redesigned the e-commerce web platform, catalog navigation, and PDPs across 5 Southeast Asian markets.

• Built a modular web component system in Figma and collaborated directly with developers for production implementation.