Role:
Branding Design
Amoris — Nothing Ordinary
An expressive brand identity and motion concept centered on the emotional resonance of giving.
Concept
Amoris turns everyday gift-giving into moments of emotional connection. Built on the ethos "every gift, considered," the identity blends tactile warmth with dynamic motion to make the act of giving feel personal, intentional, and extraordinary.
Visual System
Logotype & Spark: Bespoke serif typography featuring a signature spark detail and ripple mark, capturing the outward wave of a thoughtful gesture.
Tactile Palette: Terracotta, olive, and cream tones inspired by natural gift-wrapping materials (
#C94927,#685D18,#DC8C50,#ECDOB9).Motion Narrative: Kinetic typography paired with playful illustration—using expanding circles and dynamic layout shifts to bring the unboxing experience to life across digital platforms.
Deliverables
Brand Identity • Motion Graphics • Social Video Concepts • Packaging Design • Physical Touchpoints
